Manager, Paid Search

The role

The Manager, Paid Search manages the end-to-end execution, performance, and day-to-day management of paid search campaigns. This role involves translating client objectives into tactical strategies, managing budgets, and mentoring junior team members.

What you will do

• Own day-to-day execution and performance of paid search campaigns across Google Ads and Microsoft Ads.
• Develop tactical paid search strategies aligned with client objectives and KPIs.
• Oversee campaign launches including setup, trafficking, quality assurance, and tracking.
• Manage campaign pacing, budgets, and ongoing optimization.
• Track campaign spend and maintain accurate monthly budget forecasts.
• Troubleshoot platform, tracking, attribution, and reporting issues.
• Translate campaign data into performance narratives and optimization recommendations.
• Identify and recommend account evolutions and testing opportunities.
• Communicate account status and performance to clients and vendors.
• Delegate and oversee campaign responsibilities assigned to Associates and Senior Associates.

Required qualifications

• 3+ years of professional experience managing digital media campaigns, with significant hands-on experience in paid search.
• Strong expertise in Google Ads, Microsoft Ads, and paid search campaign management.
• Experience managing campaigns end to end, including planning, setup, launch, optimization, reporting, and performance analysis.
• Strong understanding of bidding strategies, keyword management, audience targeting, attribution, conversion optimization, and campaign measurement.
• Demonstrated ability to monitor campaign performance, manage budgets and pacing, and optimize toward established KPIs.
• Experience developing forecasts, tracking spend, and maintaining accurate monthly budget actualization.
• Ability to troubleshoot platform, tracking, tagging, attribution, and reporting issues.
• Experience translating campaign data into meaningful insights, performance narratives, and optimization recommendations.
• Strong client communication, presentation, analytical, critical-thinking, and problem-solving skills.
• Demonstrated project-management, organizational, and prioritization capabilities.
• Experience delegating tasks, overseeing campaign workstreams, or mentoring and training junior team members.
• Proficiency in Microsoft Excel, PowerPoint, and relevant reporting and analytics platforms.

Nice to have

• Experience with bid management, analytics, and attribution tools
• Pharmaceutical and healthcare marketing experience

Benefits

• Free snacks
• Generous holiday and paid time off
• Options for private medical, dental, and vision plans
• Support in saving for the future
• Mental wellness coaching and support
• Access to more than 13,000 online classes with LinkedIn Learning

About the company

Real Chemistry is a global agency providing a full suite of services across healthcare communications and marketing to pharmaceutical and biotech clients.