Director, Product Marketing & Go-to-Market

The role

The Director, Product Marketing & Go-to-Market leads go-to-market strategy, positioning, pricing, and sales enablement across the product portfolio. This person acts as a commercial bridge between products, customers, and sales teams to drive pipeline, adoption, and retention.

What you will do

• Lead go-to-market planning for new products and major releases
• Own positioning and messaging across the product portfolio
• Partner with Product and Finance on pricing and packaging decisions
• Define the evidence and customer stories needed to support product positioning
• Build and lead the sales enablement program
• Partner directly with Sales and field teams to understand buyer needs
• Measure adoption and effectiveness of enablement resources
• Lead competitive intelligence and win/loss practices
• Maintain a regular voice-of-customer practice with Customer Success
• Lead and develop the Product Marketing Manager

Required qualifications

• Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience
• 8+ years of product marketing experience, including at least 3 years leading product launches or go-to-market programs
• Experience leading at least one major product launch end to end
• Experience building a sales enablement program that achieved meaningful adoption
• Experience shaping pricing and packaging decisions
• Strong positioning, messaging, and writing skills for both buyers and sales teams
• Experience managing and developing at least one product marketer
• Experience working directly with Sales and field teams
• Hands-on experience using AI tools for research, competitive analysis, or content development
• B2B experience with long, multi-stakeholder buying cycles

Nice to have

• K–12 education or EdTech experience, particularly selling to school districts
• Familiarity with the Science of Reading or literacy instruction
• Experience leading win/loss or voice-of-customer programs
• Experience developing customer marketing strategies that support retention and expansion
• Experience partnering with research or efficacy teams on evidence-based product claims

About the company

Really Great Reading designs innovative products, training, and materials to improve literacy scores nationwide. They bring the Science of Reading to thousands of schools.