Redventures
Senior Growth Marketing Manager | Sage Home Loans
Charlotte, NC. Posted 8 months ago
The role
The Senior Growth Marketing Manager will lead strategy and execution across paid media, organic growth, web experience, and content strategy. This role drives qualified demand and scales modern search strategies to create measurable revenue growth.
What you will do
- Own strategy, execution, and optimization across paid search, paid social, display, and emerging digital media channels
- Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing
- Implement A/B testing across ad creative, landing pages, and audience segments
- Develop and execute a modern search roadmap including AEO and GEO strategies
- Optimize for high-intent queries, featured snippets, voice search, and AI-generated responses
- Own the end-to-end website conversion funnel from ad click to application start
- Lead landing page strategy and testing frameworks to increase engagement and reduce drop-off
- Oversee website content strategy to support demand generation and brand authority
- Establish clear KPIs across acquisition, engagement, and conversion
- Partner with Product, Sales, Compliance, Engineering, Design, and Analytics teams
Required qualifications
- 6+ years of experience in digital marketing with expertise in paid media (SEM), SEO, website conversion optimization, and content strategy
- Prior people management experience
- Proven success managing SEM campaigns and performance budgets
- Strong command of search engine optimization principles including technical SEO, on-page strategy, and link-building
- Working knowledge of AEO, GEO, and evolving AI-driven search ecosystems
- Hands-on experience leading landing page strategy and CRO testing frameworks
- Proficiency with Google Ads, GA4, Google Tag Manager, CRM integrations, and modern analytics platforms
- Experience managing website content strategy
- Strong analytical skills to translate complex data into actionable strategy
- Advanced proficiency accessing, manipulating, and interpreting complex data sets
- Working command of advanced statistical methods and analytical techniques
- Ability to communicate data insights to senior leadership and cross-functional teams
Nice to have
- Experience in regulated industries such as mortgage, fintech, or financial services preferred
Benefits
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): 20 days annually, increasing to 25 days after five years
About the company
Sage Home Loans is a digital mortgage lender solution redefining the mortgage origination experience. Red Ventures is a global portfolio of high-growth companies.