Director of Paid Social | Bankrate

United States. Posted 6 months ago

The role

This Director-level individual contributor will own the paid social channel strategy, budget, and creative direction. You will scale Meta and TikTok platforms and expand into new channels to drive growth for Bankrate.

What you will do

Scale Meta through campaign architecture, bid strategy, and creative testing
Audit and scale TikTok channel strategy
Own conversion signal optimization and signal passback across platforms
Create repeatable channel playbooks for campaign setup and bid strategy
Set the creative testing agenda and provide briefs for Creative
Run multi-variable experiments with proper holdouts
Partner with BI on geo and holdout tests to quantify channel contribution
Own the attribution framework and reporting
Manage channel P&L and present recommendations to executive stakeholders
Direct the work of Creative, BI, and agency/platform partners

Required qualifications

6+ years in performance marketing
Deep hands-on Meta and TikTok direct response experience
Accountable for CPL, CVR, and revenue at scale
Experience launching and scaling paid channels from scratch
Experience designing incrementality tests and evaluating attribution frameworks
Experience setting creative direction and providing briefs
Experience owning channel budgets and defending decisions to senior leadership
Ability to move between setting strategy and executing with minimal oversight

Nice to have

Ideally seven figures monthly on Meta
AI-forward with a clear point of view on using AI tools for creative development

Benefits

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO)
20 days of PTO annually, increasing to 25 days after five years of service

About the company

Bankrate is a personal finance brand that helps people compare rates for mortgages, savings, and more. It is part of Red Ventures.