Senior Manager, Lifecycle & Email Marketing | The Points Guy

The role

The Senior Manager of Lifecycle & Email Marketing will own the strategy and execution of customer journeys to engage the audience and drive conversion. This role involves designing lifecycle journeys, managing audience segmentation, and leading testing strategies to grow subscriber value.

What you will do

• Collaborate with the Director of Email on strategy, planning, and cross-functional communication
• Design and manage always-on lifecycle journeys tailored to distinct audience segments
• Build and refine audience segmentation strategy to personalize messaging
• Partner with content, design, product, and data/analytics teams to develop journeys
• Own performance reporting for lifecycle programs including open, click, conversion, unsubscribe, and revenue metrics
• Lead A/B and multivariate testing across subject lines, send times, content, and journey logic
• Stay current on email deliverability best practices, platform capabilities, and lifecycle marketing trends
• Help define and track north-star metrics for audience growth, engagement, and retention

Required qualifications

• 5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty/rewards program roles
• Significant depth in lifecycle/CRM/email marketing
• Proven experience building and managing multi-touch, segmented email journeys at scale
• Deep familiarity with major loyalty programs including airlines, hotels, and credit cards
• Strong analytical skills
• Hands-on skills in SQL, data visualization tools (e.g., Databricks, Looker, Tableau), and CDPs/data warehouses (e.g., Higtouch, Segment, mParticle, Snowflake)
• Statistical fluency for testing
• Strong UTM discipline and track record of tying marketing activity to downstream revenue
• Experience with major ESPs/marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or similar)
• HTML/CSS fluency to troubleshoot rendering issues
• Track record of using segmentation and personalization to grow engagement and revenue
• Excellent collaboration skills

Nice to have

• A builder's mindset

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO)
• 20 days of PTO annually, increasing to 25 days after five years of service

About the company

Red Ventures is a global portfolio of high-growth companies including The Points Guy, Lonely Planet, Bankrate, and more. They deliver digital experiences for consumers and help Fortune 100 clients solve digital growth challenges.