Paid Search Strategist | The Points Guy

The role

This role manages paid search campaigns to drive customer acquisition and conversion funnel performance. You will optimize campaigns, analyze performance data, and collaborate cross-functionally to drive growth in the Finserv and Travel sectors.

What you will do

• Own and optimize paid media campaigns for Google Search and Microsoft Ads.
• Analyze performance data to provide actionable recommendations.
• Translate performance data into insights for internal stakeholders.
• Iterate through full-funnel testing using A/B and multivariate testing.
• Leverage SQL, Databricks, LLMs, Hightouch, and Google Tag Manager to optimize performance.
• Test and scale emerging ad platforms and build vendor relationships.
• Collaborate cross-functionally to optimize the end-to-end user journey.

Required qualifications

• 2-3 years of experience executing paid search campaigns for complex acquisition programs.
• Proficiency with Google Ads, including structured experiments, conversion uploads, and bidding strategy.
• Advanced Excel and SQL skills.
• Familiarity with data visualization tools such as Databricks.
• Experience navigating attribution, incrementality, and reduced signal transparency.
• Ability to collect and manipulate data from disparate data sources.
• Strong analytical and data-driven mindset.
• Strong communication skills and bias to action.
• Ability to work autonomously and prioritize projects based on impact.

Nice to have

• Significant experience with always-on programs
• Familiarity with data transformation platforms such as Fivetran and Hightouch
• Experience with additional paid media platforms such as Meta Ads

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO)
• 20 days of PTO annually, increasing to 25 days after five years of service

About the company

Red Ventures is a global portfolio of high-growth companies including The Points Guy, Lonely Planet, and Bankrate. They deliver digital experiences for consumers and help Fortune 100 clients solve digital growth challenges.