Paid Social Strategist | The Points Guy

The role

This role manages paid social campaigns to drive customer acquisition and conversion funnel performance. You will optimize campaigns, analyze performance data, and develop testing roadmaps to drive growth.

What you will do

• Own and optimize paid social campaigns to drive customer acquisition and complex conversion funnel performance at scale, with a focus on Meta Ads.
• Analyze performance data and propose data-backed creative asset strategy and testing roadmaps.
• Translate complex performance data into clear insights for internal stakeholders.
• Iterate through full-funnel testing using A/B and multivariate testing.
• Leverage analytical and visualization tools to monitor and optimize paid social performance.
• Drive success within complex user journeys and data-restricted pipelines.
• Collaborate cross-functionally with design and business teams to optimize the end-to-end user journey.

Required qualifications

• 2-3 years of demonstrated experience executing paid social campaigns and managing performance for complex, always-on acquisition programs.
• Proficiency with Meta Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy.
• Advanced Excel and SQL skills.
• Familiarity in data visualization tools such as Databricks.
• Strong analytical and data-driven mindset.
• Strong communication skills.
• Ability to work autonomously and prioritize projects based on impact.
• Experience navigating attribution, incrementality, and reduced signal transparency.
• Ability to synthesize complex analysis into actionable insights.

Nice to have

• Experience with additional paid social platforms such as LinkedIn and TikTok Ads
• Familiarity with data transformation platforms such as Fivetran and Hightouch

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO)
• 20 days of PTO annually, increasing to 25 days after five years of service

About the company

Red Ventures is a global portfolio of high-growth companies including The Points Guy, Lonely Planet, and Bankrate. Their businesses deliver digital experiences for consumers and help Fortune 100 clients solve digital growth challenges.