Marketing Operations Specialist

The role

The Marketing Operations Specialist enables a SaaS marketing team through scalable processes and reliable systems. This person will own campaign execution in Marketo, manage marketing technologies, and support lead lifecycle operations.

What you will do

• Build, QA, and launch campaigns in Marketo including emails, nurtures, landing pages, forms, lists, and program templates.
• Maintain scalable program architectures and ensure proper attribution setup.
• Manage lead scoring, lifecycle stages, and routing workflows.
• Troubleshoot automation or campaign issues.
• Support administration and daily operations of tools including Marketo, Leandata, and Outreach.
• Ensure integrations between Salesforce and Marketo function properly.
• Maintain data quality standards including normalization, deduplication, segmentation, and enrichment.
• Monitor database health and address data gaps or inconsistencies.
• Support the full lead lifecycle across marketing and sales development.
• Provide documentation and operational guidance to marketing and sales teams.

Required qualifications

• 2–4+ years in marketing operations
• Strong hands-on experience with Marketo including program setup, cloning frameworks, tokens, smart campaigns, and troubleshooting
• Working knowledge of Salesforce (Leads, Contacts, Accounts, Opportunities, Campaigns)
• Understanding of API connections, enrichment tools, and data management principles
• Solid understanding of lead lifecycle journeys, program attribution and routing logic
• Experience supporting and collaborating with Sales Development / SDR teams
• Familiarity with attribution models, UTM management, and campaign tagging
• Strong problem-solving skills
• Detail-oriented mindset
• Ability to create documentation, playbooks, and enablement materials
• Excellent communication skills

Nice to have

• Experience within a B2B SaaS environment
• Experience in tools handling ABM efforts, digital campaigns and third-party sourcing tools

About the company

Redwood is an equal opportunity employer.