Country Lead, Business Marketing, UK

The role

The Country Lead, Business Marketing, UK will own and deliver the advertiser marketing strategy to grow the UK market. This role involves shaping the local market narrative, building demand, and partnering with UK Sales leadership to support acquisition, growth, and retention.

What you will do

• Develop and deliver an annual UK marketing plan aligned with local business priorities.
• Define a compelling UK market narrative and value proposition.
• Partner with Sales leadership and Revenue Strategy & Operations teams.
• Develop integrated, full-funnel marketing programmes for customer acquisition, growth, and retention.
• Build demand-generation programmes across events, digital campaigns, partnerships, content, and account-based marketing.
• Translate market intelligence into actionable insights for marketing strategy and sales programmes.
• Build locally relevant narratives, case studies, and product messaging.
• Shape Reddit's presence across the UK advertising and marketing industry through events and partnerships.
• Manage the UK B2B marketing budget and investment plan.
• Define success measures across pipeline contribution, marketing effectiveness, and customer growth.

Required qualifications

• 7+ years of B2B marketing experience, ideally within tech or digital media, advertising, technology or a related industry.
• Strong understanding of the UK advertising landscape and how brands, agencies and media platforms operate.
• Experience developing and delivering integrated market or regional marketing strategies tied to commercial goals.
• Commercially minded and comfortable making data-backed decisions.
• Strong storyteller.
• Comfortable setting strategy and getting hands-on.
• Ability to thrive in highly collaborative environments.
• Confident partnering with senior Sales leaders.
• Fluent in English.

Nice to have

• ideally within tech or digital media, advertising, technology or a related industry

Benefits

• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Group Personal Pension Scheme with Employer match
• Private Medical and Dental Scheme
• Income Replacement Programs
• Bike to Work scheme
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave

Before you apply

• In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI).

About the company

Reddit is a community of communities built on shared interests, passion, and trust. It is one of the internet's largest sources of information with 100,000+ active communities and approximately 130 million daily active unique visitors.