Lead Product Adoption Strategist, SMB

The role

You will own the end-to-end SMB product adoption motion to drive Reddit Ads adoption and revenue growth. This involves building scaled programs, shaping vertical strategy, and partnering with Sales, Product, and Marketing teams.

What you will do

• Drive SMB growth by identifying high-potential account opportunities and partnering with Sales teams
• Build scaled programs for onboarding, reactivation, and milestone-based outreach
• Support SMB Sales teams based in the US and EMEA timezones
• Own product adoption support for eCommerce partners Shopify and WooCommerce
• Own the vertical strategy for SMB by defining priority product solutions and shaping goals
• Establish and maintain a proactive reporting cadence for program metrics and revenue
• Build adoption plans for top-opportunity SMB verticals, agencies, or advertisers
• Synthesize field feedback and advertiser insights into recommendations for partners
• Act as an internal advocate for the SMB business in cross-functional discussions
• Design and deliver vertical-specific training and sales enablement

Required qualifications

• 8+ years of experience in digital advertising, product adoption, sales strategy, ads go-to-market, revenue operations, or related fields
• Strong experience working cross-functionally across Sales, Product Marketing, Product, Enablement, and Operations teams
• Experience using data and market feedback to shape strategy and drive business outcomes
• Demonstrated ability to build scalable programs and processes for large customer segments
• Strong understanding of performance advertising and product adoption motions within a digital ads environment

Nice to have

• Experience working with SMB or scaled advertiser segments
• Experience with eCommerce or partner-led growth motions, ideally including platforms such as Shopify or WooCommerce
• Strong analytical skills and comfort working with dashboards, reporting, and performance data
• Excellent program and project management skills
• Strong written and verbal communication skills
• A proactive, sales-minded approach paired with strong operational rigor and strategic thinking

Benefits

• Comprehensive Health benefits
• 401k Matching
• Workspace benefits for your home office
• Personal & Professional development funds
• Family Planning Support
• Flexible Vacation & Reddit Global Days Off
• 4+ months paid Parental Leave
• Paid Volunteer time off

Before you apply

• Interviews may be recorded, transcribed and summarized by artificial intelligence (AI)

About the company

Reddit is a community of communities built on shared interests, passion, and trust. It is one of the internet’s largest sources of information with 100,000+ active communities and approximately 130 million daily active unique visitors.