Senior Director of Merchandising Strategy & Planning

The role

You will lead the Merchandising Strategy & Planning function by owning how the company plans, invests in, and scales assortments across all channels. You will partner with Merchandising and Buying to translate strategy into data-informed financial plans that drive growth and margin.

What you will do

• Own and evolve the end-to-end planning function
• Build, mentor, and manage a high-performing team of planners
• Partner with Merchandising and Buying to shape seasonal and annual assortment strategies
• Lead investment planning by buy type
• Translate merchandise vision into actionable receipt plans
• Develop and own merchandise financial plans and open-to-buy
• Own gross margin end to end
• Drive full-price sell-through performance
• Own markdown strategy
• Take an omni-channel view of assortment and investment

Required qualifications

• 10–15+ years of experience in Merchandise Planning, Assortment Planning, or related roles within retail or e-commerce
• Senior people-leadership experience
• Proven experience partnering closely with Merchandising and Buying teams
• Strong command of buy-type architecture, assortment construction, open-to-buy, and risk allocation
• Demonstrated ownership of gross margin, full-price sell-through, and markdown performance
• Experience operating in a fast-cadence, test-and-react or chase/recut model
• Strategic mindset to make category and business-level decisions
• Excellent analytical and storytelling skills
• Proficiency in planning systems, analytics tools, and financial modeling
• Demonstrated people-leadership experience

Benefits

• Employer-sponsored private medical, dental, and vision insurance
• Commuter benefits
• Paid time off including vacation, sick leave, and company holidays
• Retirement planning support with option to invest in ESG-aligned funds
• Fertility care support through Carrot
• Up to $5,000 USD reimbursement for fertility expenses after 1 year of employment
• Annual donations to community efforts
• Clothing discount
• Culture events

About the company

Reformation is a global sustainable fashion brand with 50+ stores and a sustainable factory in LA. The company is mission-based and aims to be Climate Positive by 2025 and Circular by 2030.