Senior Director, HR Business Partner (GTM)

The role

This person will serve as a strategic business partner for the go-to-market organization, including Sales, Customer Success, Marketing, and Business Development. They will advise executive leaders, design GTM organizational structures, and manage compensation and performance rhythms.

What you will do

• Serve as a business partner to the Head of Sales, Head of CS, and Head of Marketing
• Translate business priorities into a people services agenda
• Coach executives and frontline managers
• Design GTM org structures, segmentation, and coverage models
• Build and maintain GTM job architecture and leveling
• Advise on build-vs-buy for talent including FTE, contractor, and agency models
• Partner with Total Rewards to manage GTM pay competitiveness and comp planning cycles
• Ensure incentive design drives intended behavior
• Partner with Talent Acquisition to enhance GTM hiring processes
• Define and measure ramp-to-productivity for roles

Required qualifications

• 10+ years of progressive HR/People experience
• 4+ years as a senior HRBP or People Partner directly supporting go-to-market functions
• Demonstrated experience supporting executive-level leaders as a peer and advisor
• Deep working knowledge of GTM compensation including quota and OTE design
• Hands-on experience with organizational design, leveling, and job architecture
• Experience with workforce/capacity planning in a quota-carrying environment
• Strong employee relations judgment and experience conducting sensitive investigations
• Fluency with people data and ability to build analysis in spreadsheets
• Experience in a high-growth technology company
• Excellent written and verbal communication
• Working knowledge of multi-state US employment law and compliance obligations
• Bachelor’s degree or equivalent practical experience

Nice to have

• Experience scaling a GTM organization through a significant growth stage
• Exposure to B2B SaaS, hardware-plus-software, or subscription business models
• Experience partnering with Sales Ops, CS Ops, RevOps, and Finance

Benefits

• 100% Paid Insurance: Health, Dental, Vision, Long/Short Term Disability, and Life Insurance for you and your dependents
• Generous Paid Time Off
• 401(k) Savings Plan + Company Match
• Baby Cash Reward + Paid Parental Leave
• Onsite fitness center with instructor-led classes
• Tennis, basketball, pickleball, and cycling
• Company celebrations and team outings
• Latest tech, standing desks, and necessary tools and software

About the company

Relay is building the next generation of human-in-the-loop Physical AI. The Relay platform brings AI-native situational awareness, real-time operational intelligence, and automated decision support to frontline environments.