Director of Performance Marketing

The role

You will lead the performance marketing function by managing a seven-figure media budget and a small internal team and agency partners. You will oversee strategy and execution across paid digital channels, build an affiliate program, and own the SEO program.

What you will do

• Directly responsible for the success of performance marketing
• Act as key lieutenant for VP of Marketing on growth
• Oversee strategy, management and execution of seven digit paid media budget
• Manage internal team and agency and contract resources
• Build an effective Affiliate program from the ground up
• Own the SEO program to scale Organic Traffic
• Scope and execute new channel tests
• Own the performance creative strategy
• Manage the testing framework and feedback loop for brand and design teams
• Collaborate with Biz Ops and Analytics on planning, budget forecasting, and spend allocation

Required qualifications

• 7+ years of Performance Marketing experience at scale
• Experience as a people manager
• Strong understanding of search, SEO, paid social, and display
• Understanding of attribution, incrementally, margin, and payback/breakeven
• Exceptional, detailed-oriented analytical skills
• Fluency in Looker & Amplitude
• Previous experience running the creative process for performance marketing
• Comfortable in a highly entrepreneurial, fast pace environment and lean team
• Passion for an early stage start up environment

Nice to have

• local marketplace experience

Benefits

• Health, Dental & Vision
• Stock Option Plan
• 401k plan
• Unlimited Paid Time Off (PTO)
• Annual ResortPass credit

About the company

ResortPass is building a new category in hospitality by providing day access to luxury hotel experiences. Their marketplace connects guests with over 2,700 partner hotels and resorts.