Revloncorporate

Manager, Marketing (US Fragrances)

New York, New York. Posted a month ago

The role

The Manager, Marketing – Fragrance supports the North America business by driving brand performance across the Mass Fragrance portfolio. This role involves shaping marketing strategy, managing budget priorities, and executing 360 degree launch plans.

What you will do

  • Support development and execution of US marketing strategy within NA portfolio direction.
  • Provide input into brand positioning, portfolio health, and business decisions.
  • Partner with senior leadership to manage annual marketing plans and budget allocation.
  • Provide strategic leadership on pricing, forecasting, and innovation pipeline.
  • Lead development and execution of 360 degree launch plans for the Mass portfolio.
  • Manage relationships with Trade Marketing and lead retail strategy recommendations.
  • Coordinate with Retail Execution team to ensure brand representation.
  • Support new door openings and retailer launches with bespoke marketing programs.
  • Act as Mass Fragrance category lead in cross-functional meetings.
  • Conduct analysis of the US Fragrance competitive landscape.

Required qualifications

  • 5+ years of experience in brand marketing or marketing management with ownership of a product category or business franchise.
  • Proven ability to develop and execute 360 degree marketing plans independently.
  • Strong analytical skills with experience with Circana, retail performance data, and consumer insights.
  • Collaborative working style with ability to manage cross-functional relationships and influence stakeholders.
  • Excellent written and verbal communication skills.
  • Ability to proactively problem solve and navigate ambiguity.
  • Proficiency in Excel and PowerPoint.
  • Experience with financial planning and volume forecasting.
  • Bachelor's degree in Marketing, Communications, Business, or related field.

Nice to have

  • Experience in beauty, personal care, fragrance, or luxury consumer goods
  • Familiarity with luxury/prestige retail channels (Department Stores, Specialty, Amazon/Pure Players)
  • Experience working with global brand teams and translating global strategy for the US market
  • Experience marketing in the prestige beauty / fragrance category

Benefits

  • Medical, dental, and vision benefits
  • Company-paid basic life insurance policy
  • Company-paid short-term disability insurance
  • Long-term disability
  • Supplemental life insurances
  • Flexible spending accounts
  • Critical illness insurance
  • Group legal
  • Identity theft protection
  • 401k Retirement Savings Plan
  • 3 weeks of vacation (pro-rated for 1st year)
  • Twelve paid holidays

Before you apply

  • Revlon is unable to sponsor or transfer employment visas for this role
  • Candidates must be legally authorized to work in the United States without current or future visa support

About the company

Revlon is a leading global beauty company with a portfolio including Revlon, Elizabeth Arden, Almay, and more. The company provides high-quality product innovation across color cosmetics, skincare, hair care, and fragrances.

Manager, Marketing (US Fragrances) at Revloncorporate | JobZoey