Senior Manager, Trade Marketing

The role

The Senior Manager, Trade Marketing leads strategy, activation, and execution for Color Cosmetics, Beauty Tools, Deodorant, and Nail brands. This role translates brand and commercial priorities into customer-ready plans across retail and distribution channels. The position manages one direct report and coordinates with cross-functional partners to ensure flawless market execution.

What you will do

• Lead development and execution of integrated trade marketing strategies.
• Translate brand and commercial priorities into customer go-to-market plans and promotional calendars.
• Serve as the primary Trade Marketing voice of the customer.
• Lead cross-functional relationships across Sales, Brand Marketing, Innovation, and other departments.
• Lead new product development commercialization from planning through post-launch optimization.
• Partner with Sales and Demand Planning to develop NPD forecasts.
• Collaborate with Go-to-Market Marketing Team on customer activation plans.
• Own customer sell-in stories and fact-based recommendations.
• Ensure national programs are executable at the customer level.
• Monitor business and activation performance to recommend improvements.

Required qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of progressive experience in Trade Marketing, Customer Marketing, Sales, Category Management, Brand Marketing, or a related commercial function.
• Demonstrated experience leading cross-functional commercialization, customer planning, and new product launches.
• People leadership experience with ability to coach and develop direct reports.
• Strong understanding of the U.S. retail landscape, shopper marketing, category dynamics, omnichannel execution, and customer-specific activation.
• Ability to translate strategy and insights into clear commercial plans and selling stories.
• Strong analytical, financial, project management, communication, and presentation skills.
• Ability to influence senior stakeholders and manage competing priorities in a fast-paced environment.
• Proficiency in Microsoft Office Suite.

Nice to have

• Beauty or Personal Care experience
• Experience with syndicated data, customer data, forecasting, and business intelligence tools
• Experience working across major U.S. retailers and e-commerce customers, including mass, drug, specialty, grocery, and pure-play channels
• Background in Color Cosmetics, Beauty Tools, Deodorant, Nail, or adjacent Beauty and Personal Care categories
• Experience developing retailer-specific omnichannel, digital, influencer, merchandising, display, and point-of-sale programs
• Experience managing a multi-brand, multi-category portfolio and leading complex cross-functional launch plans

Benefits

• Medical, dental, and vision benefits
• Company-paid basic life insurance
• Company-paid short-term disability
• Long-term disability
• Supplemental life insurances
• Flexible spending accounts
• Critical illness insurance
• Group legal
• Identity theft protection
• 401k Retirement Savings Plan
• 3 weeks of vacation (pro-rated for 1st year)
• Twelve paid holidays

Before you apply

• Revlon is unable to sponsor or transfer employment visas for this role
• Candidates must be legally authorized to work in the United States without current or future visa support

About the company

Revlon is a leading global beauty company with a portfolio including Revlon, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, and Ed Hardy.