B2C Product Manager (Hybrid)

The role

The Product Manager, B2C will own the consumer-facing product experience to drive member engagement, retention, and dining frequency. This role involves defining the product vision and roadmap while partnering with engineering, design, and marketing teams.

What you will do

• Define and manage the product roadmap for consumer-facing experiences across web, mobile web, native apps, and email/SMS/push channels
• Define and evolve engagement strategy for how members earn, track, and redeem rewards
• Translate consumer insights, behavioral data, and qualitative research into prioritized backlogs, user stories, and acceptance criteria
• Partner with engineering and design to ship features iteratively
• Define and instrument success metrics and use experimentation to validate hypotheses
• Collaborate with Marketing, Lifecycle, and CRM teams on go-to-market and lifecycle communication strategies
• Work with Partner Management to ensure consumer experience aligns with partner brand standards
• Champion the voice of the consumer through user research, feedback synthesis, and competitive analysis
• Stay current on trends in consumer loyalty, engagement mechanics, gamification, and dining technology
• Manage cross-functional alignment between product, engineering, marketing, partner management, and business stakeholders

Required qualifications

• Bachelor's degree in Business, Marketing, Computer Science, or a related field
• 5+ years of Product Management experience
• At least 5 years on consumer-facing (B2C) digital products
• Demonstrated experience shipping features in mobile apps, mobile web, or web platforms
• Strong consumer empathy and ability to translate behavioral and qualitative insights into product decisions
• Proven track record of driving consumer engagement, retention, or LTV through product changes
• Strong analytical skills, comfort with consumer funnels, cohort analysis, and A/B testing
• Familiarity with SQL or BI tools
• Experience leading cross-functional teams (engineering, design, marketing, lifecycle, partner management)
• Proficiency with Agile methodologies (Scrum/Kanban) and tools like JIRA, Confluence, and Miro
• Excellent written and verbal communication
• Ability to manage multiple competing priorities in a fast-paced, results-oriented environment

Nice to have

• Experience with loyalty, rewards, membership, or gamification products
• Experience with AI features
• Experience in FinTech, MarTech, restaurant, dining, or hospitality industries
• Experience working with lifecycle and CRM channels (email, push, SMS)
• Experience with experimentation platforms and consumer growth/engagement frameworks

Benefits

• Competitive Paid Time Off and company holidays
• Generous dining reimbursement when you dine with our restaurant clients
• 401(k) plan with a company match
• Two medical plan options- Standard PPO or High Deductible Health Plan (HSA with company match for HDHP participants)
• Partnership with Rx n Go, offering certain prescriptions for free
• Two dental plan options and a vision plan
• Flexible Spending Accounts and a pre-tax commuter benefit program
• Accident, Critical Illness, and Hospital Indemnity Insurance Plans
• Short Term and Long Term disability
• Company-paid life insurance and AD&D insurance, supplemental employee, spouse, and child life insurance
• Employee Life Assistance Program
• Hybrid working space in our state of the art office downtown

About the company

Rewards Network has been helping restaurants grow revenue, increase traffic, and boost customer engagement through innovative financial, marketing services, and premier dining rewards programs for 41 years.