Director, Partner & Consumer Marketing (Hybrid)

The role

The Director of Partner and Consumer Marketing designs strategies and marketing for consumer offers and the loyalty partner network. This role manages promotional bundles, reward mechanics, and financial guardrails to drive consumer spend and partner growth.

What you will do

• Design architecture for consumer incentives and promotional bundles
• Establish rules for how rewards and offers stack
• Co-author co-branded promotions with restaurant marketing and loyalty partners
• Monitor financial performance and budget of all offers
• Set and govern budgets for CAC and LTV ratios
• Model demand elasticity to predict impacts on budgets and revenue
• Build predictive cohort segmentation for hyper-targeted offers
• Execute systematic A/B testing on discount types and visual presentation
• Manage the member lifecycle and automated behavioral triggers
• Optimize offer presentment with product designers

Required qualifications

• Exceptional analytical skills and experience managing complex models, testing strategies, budgets, and implementation plans
• Deep and extensive understanding of the consumer, segmentation, communication, and offer strategy
• Ability to understand customer needs, position products effectively, and design marketing solutions
• Ability to bring clarity to complex business situations and apply frameworks to simplify messages
• Experience creating clear, sophisticated communications and messaging deliverables
• Experience interacting with senior leaders
• Ability to ramp quickly into ambiguous, in-flight programs and operate independently

Nice to have

• Bachelor's degree in business, marketing, or related field
• Proven track record of driving sustained revenue growth, scaling cross-functional teams, leading executive-level strategic initiatives and building modern, AI-enabled marketing organizations
• Marketing expert with 7+ years of experience leading consumer growth, lifecycle marketing, brand strategy and GTM execution

Benefits

• Competitive Paid Time Off and company holidays
• Generous dining reimbursement when you dine with our restaurant clients
• 401(k) plan with a company match
• Two medical plan options- Standard PPO or High Deductible Health Plan (HSA with company match for HDHP participants)
• Partnership with Rx n Go, offering certain prescriptions for free
• Two dental plan options and a vision plan
• Flexible Spending Accounts and a pre-tax commuter benefit program
• Accident, Critical Illness, and Hospital Indemnity Insurance Plans
• Short Term and Long Term disability
• Company-paid life insurance and AD&D insurance, supplemental employee, spouse, and child life insurance
• Employee Life Assistance Program
• Hybrid working space in our state of the art office downtown

About the company

Rewards Network is a fast-paced, restaurant-focused fintech company that connects restaurants with consumer loyalty programs. They are a leading capital provider for restaurants and partner with companies like United, Delta, Bilt, Fetch, and Rakuten.