Demand Generation Manager (Hybrid)

The role

The Demand Generation Manager builds, executes, and optimizes B2B acquisition programs to generate restaurant leads. This role manages full-funnel strategies across paid, email, SEO/content, and outbound channels to improve funnel visibility and conversion.

What you will do

• Own demand generation strategy including ICP, segmentation, and campaign calendar planning
• Build and optimize nurture strategies to move restaurant prospects through the funnel
• Manage digital advertising efforts including paid advertising, SEO, and organic content
• Develop and execute marketing campaigns with creative, content, and product teams
• Lead demand generation follow-up strategy for trade shows and events
• Manage campaign timelines, deliverables, and cross-functional workflows
• Monitor prospect database health, lead source performance, and SDR handoff processes
• Track, analyze, and report on campaign performance using Salesforce, Marketing Cloud, and Domo
• Use A/B testing and conversion analysis to refine demand generation strategies
• Ensure consistent brand messaging across all channels

Required qualifications

• Deep understanding of the restaurant industry and the business of restaurants
• Ability to bring clarity to complex business situations and define appropriate stories
• Experience creating sophisticated communication materials including presentations and analysis
• Ability to ramp quickly into ambiguous programs and operate independently
• Experience designing experiments and translating performance insights into recommendations
• Experience with CRM platforms
• Bachelor’s degree in marketing, business, or related field; or equivalent combination of experience and education
• 5+ years of experience in demand generation, digital marketing, or a similar role
• 3+ years managing paid ads on Google and Meta
• Hands-on experience with campaign setup, audience segmentation, optimization, and performance reporting

Nice to have

• Experience in a B2B or agency setting
• Salesforce experience
• Marketing Cloud experience
• Domo experience
• Glean experience
• LinkedIn experience

Benefits

• Competitive Paid Time Off and company holidays
• Generous dining reimbursement when dining with restaurant clients
• 401(k) plan with a company match
• Two medical plan options
• Partnership with Rx n Go offering certain prescriptions for free
• Two dental plan options and a vision plan
• Flexible Spending Accounts and a pre-tax commuter benefit program
• Accident, Critical Illness, and Hospital Indemnity Insurance Plans
• Short Term and Long Term disability
• Company-paid life insurance and AD&D insurance
• Employee Life Assistance Program
• Catered lunches provided on Tuesdays in the Chicago office

About the company

Rewards Network is a fast-paced, restaurant-focused fintech company that connects restaurants with consumer loyalty programs. They are a leading capital provider for restaurants.