Senior Brand Manager- Stella Rosa

The role

This role will build and execute annual business plans and strategic positioning for Stella Rosa Wine & Spirits. The person will lead the Stella Rosa team and collaborate with sales, digital, trade, and events teams to deliver brand success.

What you will do

• Build annual business plans, positioning strategies, and programming to expand market share.
• Collaborate with internal and external teams on advertising, digital media, social content, and point-of-sale merchandising.
• Analyze syndicated data and consumer trends to optimize campaigns.
• Partner with sales, finance, operations, and external creative agencies.
• Manage a team including an ABM and designers through coaching and development.
• Manage several brands within the Stella Rosa portfolio.
• Manage all aspects of the marketing mix including pricing, promotion, packaging, and products.
• Develop national trade and shopper marketing strategies and incentive programs.
• Manage and maintain DAM tools and websites such as Salsify and Brandfolder.
• Write copy for sell sheets, websites, and tech notes.

Required qualifications

• A four-year college degree and/or equivalent work experience
• 7+ years of wine and spirits industry experience
• 3+ years of people management experience
• Understanding of design in brand marketing, with a focus on brand identity
• Excellent written and verbal communication skills
• Detail-oriented and meticulous in nature
• Strong time-management skills and ability to organize multiple concurrent projects
• Ability to follow up and give clear feedback
• Ability to interact and collaborate with all functional levels and business areas
• Strong relational skills
• Comfortable working in an in-person and mobile, interactive environment
• Competent with all reporting systems, Microsoft Office, Asana, Adobe Creative Suite

Nice to have

• Wine knowledge a plus

About the company

Riboli Family Wines is a four-generation, family-owned winery and one of America's fastest-growing wine producers. They create brands including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio.