Senior Manager, Marketing Analytics

The role

This person will own analytics and end-to-end measurement across all growth marketing functions. They will lead visualization and reporting infrastructure to drive investment decisions and executive confidence.

What you will do

• Own analytics and end-to-end measurement across all growth marketing functions.
• Lead visualization and reporting infrastructure across growth marketing.
• Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses.
• Evolve attribution modeling and performance measurement frameworks using AI and machine learning.
• Apply AI-powered tools and predictive modeling to surface proactive insights.
• Empower experimentation programs with data-driven insights including A/B testing and lift analyses.
• Partner with RevOps, Business Intelligence and Marketing Operations teams to build reporting.
• Identify opportunities to automate reporting and analytics workflows using AI.
• Ensure data quality and integrity across CRM and marketing systems.

Required qualifications

• 5+ years of experience in marketing analytics, growth analytics, or a related field
• Deep expertise in growth marketing measurement methodologies across the funnel
• Hands-on experience with Salesforce CRM and marketing data pipelines
• Familiarity with AI and machine learning concepts as applied to marketing analytics
• Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar)
• Experience with attribution modeling, media mix modeling, and/or incrementality testing
• Proficiency in SQL
• Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations
• Excellent communication skills to present complex data to technical and executive audiences
• Strong cross-functional collaboration skills

Nice to have

• experience with Python or R

Benefits

• Competitive salary, bonuses, and equity
• Physical and mental healthcare
• Retirement
• Family forming and family support
• Employee giving match
• Mobile phone stipend
• R&R days
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy
• Industry-leading parental leave policies
• Family planning benefits
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and fun events

About the company

Ripple is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments and developers.