Senior Manager, Marketing Analytics

The role

This role serves as the analytical backbone of the growth marketing engine. You will lead measurement, visualization, and insights infrastructure to drive investment decisions and marketing performance.

What you will do

• Own analytics and end-to-end measurement across all growth marketing functions.
• Lead visualization and reporting infrastructure for stakeholders.
• Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses.
• Evolve attribution modeling and performance measurement frameworks using AI and machine learning.
• Apply AI-powered tools and predictive modeling to surface proactive insights.
• Empower experimentation programs with data-driven insights including A/B testing and lift analyses.
• Partner with RevOps, Business Intelligence and Marketing Operations to build reporting.
• Identify opportunities to automate reporting and analytics workflows using AI.
• Ensure data quality and integrity across CRM and marketing systems.

Required qualifications

• 5+ years of experience in marketing analytics, growth analytics, or a related field
• Deep expertise in growth marketing measurement methodologies across the funnel
• Hands-on experience with Salesforce CRM and marketing data pipelines
• Familiarity with AI and machine learning concepts as applied to marketing analytics
• Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar)
• Experience with attribution modeling, media mix modeling, and/or incrementality testing
• Proficiency in SQL
• Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations
• Excellent communication skills to present complex data to technical and executive audiences
• Strong cross-functional collaboration skills

Nice to have

• experience with Python or R

Benefits

• Competitive salary, bonuses, and equity
• Physical and mental healthcare
• Retirement
• Family forming and family support
• Employee giving match
• Mobile phone stipend
• R&R days
• Wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy
• Industry-leading parental leave policies
• Family planning benefits
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and fun events

About the company

Ripple is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments and developers.