Senior Field Marketing Specialist

The role

You will plan, execute, and optimize regional field marketing initiatives and ABM campaigns. You will collaborate with sales, marketing, and partner teams to engage target accounts and build Ripple Treasury's presence.

What you will do

• Develop and execute a regional field marketing strategy
• Plan, manage, and host regional events like executive dinners, roundtables, workshops, and webinars
• Build and execute targeted campaigns to drive awareness and pipeline growth
• Own and manage regional marketing budget
• Represent Ripple Treasury at industry conferences and trade associations
• Design and implement ABM strategies for high-value accounts
• Collaborate with Account Executives to identify target accounts and design campaigns
• Develop creative engagement tactics including direct mail and gifting
• Partner with content and product marketing teams to develop assets
• Monitor performance of field and ABM campaigns and provide reporting

Required qualifications

• Fluency in English, Spanish and Portuguese
• 5+ years of experience in B2B field marketing or demand generation
• Proven event planning and execution experience
• Proven ability to design and execute integrated marketing programs
• Experience working with enterprise sales teams targeting C-level executives
• Strong project management and organizational skills
• Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
• Excellent communication and interpersonal skills
• Budget management experience

Nice to have

• BDR/SDR or sales development background
• 2+ years of ABM experience with familiarity with ABM tools like 6sense or Demandbase
• Experience marketing to CFOs, Treasurers, Controllers, or finance personas
• Knowledge of treasury management, payments, or financial technology solutions
• Understanding of regional business practices and compliance considerations
• A data-driven mindset with proficiency in marketing analytics and reporting tools
• Experience with AI-powered content tools (Jasper, Tofu) or marketing automation at scale
• Familiarity with gifting platforms (Sendoso, Reachdesk, Alyce) or direct mail vendors

Benefits

• Competitive salary, bonuses, and equity
• Physical and mental healthcare
• Retirement
• Family forming and family support
• Employee giving match
• Mobile phone stipend
• R&R days
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy
• Industry-leading parental leave policies
• Family planning benefits
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and fun events

About the company

Ripple is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments and developers.