Lead Marketing Engineer

New York, NY, United States. Posted 22 days ago

The role

You will establish the technical vision and framework for the marketing technology platform. You will architect scalable solutions for lead qualification, routing, and attribution while leading engineering efforts through hands-on coding and architecture design.

What you will do

Architect Marketing Automation & Lead Intelligence Workflows
Bridge Marketing and SDR Operations
Lead Funnel Instrumentation & Attribution
Drive Cross-Functional Collaboration
Scale Web Architecture & Platforms
Engineer Experimentation & Personalization
Modernize CMS & Content Delivery
Optimize Performance & Technical SEO
Pioneer AI & Workflow Automation
Technical Leadership & Mentorship

Required qualifications

8+ years of professional software engineering experience
2+ years in a Staff, Lead, or Principal engineering capacity
Proficiency in JavaScript, TypeScript, React, Next.js, and API-driven architectures
Experience designing and implementing marketing automation systems
Understanding of CRM and marketing automation platforms (e.g., Salesforce, Pardot/Marketing Cloud Account Engagement), CDPs, and third-party data integrations
Experience developing marketing funnel measurement and attribution frameworks
Ability to build and optimize cross-functional workflows between Marketing and Sales
Hands-on experience with headless CMS platforms
Excellent cross-functional communication and technical leadership skills
Understanding of web performance, technical SEO, analytics instrumentation, and modern deployment infrastructure (Vercel, server-side rendering, and edge technologies)

Nice to have

Sanity (headless CMS)
GrowthBook, Statsig, LaunchDarkly, or VWO (experimentation and personalization)

Benefits

Competitive salary, bonuses, and equity
Physical and mental healthcare
Retirement
Family forming and family support
Employee giving match
Mobile phone stipend
R&R days
Wellness reimbursement and weekly onsite & virtual programming
Generous vacation policy
Industry-leading parental leave policies
Family planning benefits
Catered lunches, fully-stocked kitchens with premium snacks/beverages, and fun events

About the company

Ripple is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments and developers.