Growth Marketing Manager

The role

This person will develop and execute the go-to-market strategy for Riskified's down-market business. They will design the merchant journey, create marketing assets, and run experiments to improve acquisition and engagement.

What you will do

• Partner with the GM of Product-Led Growth to execute go-to-market strategy.
• Design a scalable merchant journey across acquisition, education, and conversion.
• Develop positioning and messaging for smaller and mid-sized ecommerce merchants.
• Design campaigns, landing pages, email, and LinkedIn nurture programs.
• Work directly in CMS and marketing technology platforms like WordPress.
• Replicate and adapt website templates for new landing pages and tests.
• Use AI tools for research, writing, ideation, analysis, and content creation.
• Create lightweight visual and creative assets using brand design guidelines.
• Develop experiments across the funnel to improve metrics.
• Use analytics and customer behavior to identify friction and prioritize experiments.

Required qualifications

• 4+ years of experience across growth marketing, product marketing, digital marketing, lifecycle marketing, product-led growth, or related disciplines.
• Experience working in a startup, scale-up, or other environment with significant autonomy and limited specialist resources.
• Proven ability to take projects from strategy through hands-on execution.
• Excellent English-language writing, messaging, and communication skills.
• Strong instincts for positioning, customer psychology, and simplifying complex technology.
• Comfortable working directly with web CMS platforms (e.g. Wordpress), marketing automation tools, and analytics platforms.
• Highly proficient with AI tools.
• Strong visual judgment and ability to create lightweight marketing assets.
• Analytical and experimental mindset.
• Strong process orientation and interest in creating scalable systems.
• Ability to thrive in fast-paced, ambiguous environments with high autonomy.
• Strong cross-functional collaboration skills.

Nice to have

• Experience in B2B SaaS, ecommerce, fintech, payments, fraud, or Shopify
• Experience building a PLG, self-service, SMB, or mid-market growth motion

Benefits

• Equity for all employees
• Keren Hishtalmut
• pension
• Private medical insurance
• extra time off for parents and caregivers
• Commuter and parking benefits
• Team events
• fully-stocked kitchen
• lunch stipend
• happy hours
• yoga, pilates, functional training, basketball, soccer
• Wide-ranging opportunities to volunteer and make an impact

About the company

Riskified empowers businesses to unleash ecommerce growth by taking risk off the table. The company provides protection against chargebacks, fights fraud and policy abuse, and improves customer retention using an AI-powered platform.