Senior Growth Marketing Manager

The role

You will spearhead digital advertising efforts and drive client acquisition through B2B Google search engine marketing. You will own performance marketing strategy and execution while partnering with creative, product, and analytics teams.

What you will do

• Spearhead digital advertising strategy and performance marketing plans.
• Manage digital advertising campaigns end to end.
• Execute and manage digital paid media plans for PPC and display.
• Monitor and optimize advertising budgets.
• Work with content teams or agencies to deliver content strategy needs.
• Manage Google Ads and other search platforms.
• Maintain keyword bids, budget caps, and key account metrics.
• Monitor KPIs including CTR, conversion rate, CPA, ROAS, and LTV.
• Conduct A/B and multivariate testing on ad variations and targeting.
• Build digital marketing analytics dashboards and performance reports.

Required qualifications

• 8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field.
• Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.
• Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Business Manager.
• Proficiency using Excel, Salesforce, Looker Studio, Tableau, or Domo.
• Experience measuring brand search keyword campaigns versus non-brand search campaigns.
• Experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude.

Nice to have

• 10+ years of experience in digital advertising, growth marketing, or a related field.
• Bachelor's degree in the applicable discipline or related field.
• Experience in a high-growth SaaS or technology environment.
• Experience creating targeted lists in Salesforce and leveraging 6sense.
• Analytical mindset.
• Project management skills.
• Strong communication skills.
• Creative, problem-solving mindset.

Benefits

• Medical, dental and vision benefits
• Company HSA contributions
• 6% 401(k) match
• 20 days of Paid Time Off
• 9 Company-Paid holidays
• 2 paid floating holidays
• 7 paid sick days
• 2 Wellness days
• 1 Paid Volunteer Day
• 12 weeks primary caregiver leave
• 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance

About the company

Rithum is a commerce network that provides a platform for brands and retailers to accelerate growth and optimize operations. More than 40,000 companies use Rithum to grow their business across hundreds of channels.