Marketing Operations Manager

The role

You will champion the marketing technology stack, optimize campaign operations, and enable performance measurement across the marketing funnel. You will work cross-functionally with Marketing, Sales, and Revenue Operations to align marketing efforts with revenue goals through data, automation, and process design.

What you will do

• Administer and optimize marketing automation platforms.
• Ensure data quality and integrations between marketing systems and CRM.
• Manage and lead workflow automation and project management systems.
• Design and implement automated workflows for lead nurturing, scoring, and campaign execution.
• Build and maintain dashboards and reporting to track campaign performance, ROI, and attribution.
• Support reporting requirements from the functional to board level.
• Partner with marketing leadership to define KPIs and success metrics.
• Develop and document scalable marketing and business development processes.
• Champion and lead the strategy and operationalization of AI across workflows.
• Maintain data hygiene and enrichment standards across platforms.

Required qualifications

• 5+ years of experience in marketing operations, revenue operations, or a related role.
• Experience with current AI tools and capabilities, including demonstrated experience operationalizing them into Marketing department processes with positive results.
• Strong proficiency in data analysis and visualization tools (e.g., Tableau, Looker, Power BI, etc).
• Experience with CRM platforms (Salesforce) and marketing attribution models.
• Proven ability to design and optimize marketing processes and workflows.
• Experience with SaaS marketing metrics and building board-level reporting (e.g., CAC, LTV, funnel conversion rates).
• A strong understanding of growth-stage scale-up enterprise B2B SaaS organizations.
• An ability to thrive in ambiguous environments with little oversight.
• Excellent communication and collaboration skills across cross-functional teams.
• The ability to work remotely while still driving results across the business and teams.

Nice to have

• HubSpot expertise strongly preferred
• Experience with SQL or other data querying tools
• Experience supporting ABM (Account-Based Marketing) strategies

Benefits

• RRSP/IRA matching
• Paid vacation starting with 3-weeks
• Paid wellness time allowing for flexible discretionary allocation for mental health, personal benefits, and personal time
• Paid time off to volunteer with charities of your choice
• Extended health care benefits, dental and life insurance
• Professional development and training allowance for career advancement

Before you apply

• Must hold a valid work permit or be a permanent resident or citizen of Canada
• Role may be based anywhere in Canada
• Requires flexibility to work alongside teams in MT, ET, and AT time zones

About the company

Riva is an Edmonton-based software development company with a global footprint. Their Relationship Engine creates seamless data flow between applications and CRM.