Digital Shelf SEO & GEO Manager

Chicago, Illinois, United States. Posted 4 months ago

The role

The Digital Shelf SEO & GEO Manager leads brand discovery and conversion across search engines, LLMs, and retailer digital shelf environments. This role manages product content publishing, drives structured content standards, and leads digital shelf analytics and reporting.

What you will do

Lead product content publishing and syndication across retailer websites including Amazon, Walmart, Costco, Sam’s Target, Kroger, Instacart, Albertsons, and Thrive
Maintain accurate product listings, images, enhanced content, attributes, R&R’s, and nutritional information
Define and drive structured content standards to enable scalable content reuse across DAM, PIM, and CMS ecosystems
Leverage digital shelf analytics and competitive audits to inform SEO / GEO roadmap
Support development and execution of A+ content and onsite brand shops
Drive digital shelf and GEO performance through analytics, competitive benchmarking, and rapid testing
Lead periodic reporting and analysis to inform digital diagnostics
Onboard new digital analytics platforms to augment existing tech stack

Required qualifications

Bachelor’s Degree
5+ years of progressive technical experience in digital shelf management with demonstrated impact on driving SEO, PDD conversion improvement, organic visibility and/or AI search outcomes
Deep experience with digital shelf tools such as Salsify, Profitero, Syndigo, Stackline, Amazon Vendor/Seller Central
Experience with structured content, metadata, taxonomy, and platforms such as DAM & PIM

Nice to have

CPG experience

Benefits

Comprehensive benefits program with Riverside taking care of the costs
RRSP matching or 401k matching
Eligibility to participate in Riverside's Profit Sharing Plan
Join Employee-Led Resource Groups (ERGs)
Riverside University program
Tuition Reimbursement Program
Open concept work environment

About the company

Riverside Natural Foods Ltd. is a Canadian-based, family-owned, and globally operating B-Corp certified company that manufactures nutritious snacks such as MadeGood and GOOD TO GO.