Riversidenaturalfoodsltd
Sr. Associate Brand Manager – US MadeGood
Chicago, Illinois, United States. Posted a month ago
The role
You will drive growth for the MadeGood brand in the US by collaborating with cross-functional teams to execute marketing programs. You will conduct brand health analyses, manage marketing budgets, and lead US-specific innovation launches.
What you will do
- Conduct analyses of brand health, business performance, innovation launches, and the competitive landscape
- Lead SKU rationalization reviews and recommend portfolio optimization actions
- Collaborate with Sales to create consumer-centric sales strategies and support innovation sell-in
- Translate brand strategies into sales and customer-facing materials
- Manage, track and optimize Marketing budget
- Collaborate with Brand Comms team to build briefings for annual marketing channel plans
- Collaborate with Brand Innovation Team, R&D, and Project Management to bring innovations to market
- Own launching US-specific innovations including channel-specific packs and flavors
- Be a culture champion and positive force in the organization
Required qualifications
- BA in Marketing or related business field
- Minimum 3 years progressive experience in CPG brand management
- 2+ years as an ABM
- Strong understanding of the US consumer
- Self-starter with a high level of initiative and flexibility
- Ability build & maintain strong working relationships
- Ability to influence peers, leaders, cross-functional and retail partners
- Strong analytical skills
- Proficiency with syndicated data (ex. IRI, Nielsen, SPINS)
- Proficiency with Microsoft Excel and PowerPoint
- Understanding of product P&L and business management
Nice to have
- MBA an asset
- food experience a plus
Benefits
- Comprehensive benefits program
- RRSP matching or 401k matching
- Eligibility to participate in Riverside's Profit Sharing Plan
- Join Employee-Led Resource Groups (ERGs)
- Riverside University program
- Tuition Reimbursement Program
- Open concept work environment
About the company
Riverside Natural Foods Ltd. is a Canadian-based, family-owned, and globally operating B-Corp certified company. They manufacture nutritious snacks such as MadeGood and GOOD TO GO.