Senior International Marketing Manager

The role

You will lead marketing for Roo's international markets to bring animal hospitals and veterinary professionals onto the platform. You will define marketing strategy, own go-to-market and engagement plans, and build a launch playbook for new countries.

What you will do

• Own marketing strategy for international markets for acquisition and brand presence.
• Lead go-to-market and engagement planning for each new market.
• Build Roo's international launch playbook.
• Share market insights to shape product, pricing, and marketing decisions.
• Define positioning and messaging for each market.
• Develop proof points, customer stories, and data to build credibility.
• Own acquisition strategy and budget across paid, organic, referral, and partner channels.
• Partner with sales and lifecycle teams on acquisition and engagement.
• Shape referral and ambassador programs.
• Partner with brand team on PR, earned media, and presence at industry events.

Required qualifications

• Deep experience in multi-channel marketing strategy, including launching a brand or product in a new market or country.
• Experience owning positioning and messaging for a professional audience.
• Experience owning acquisition budgets and measurement.
• Ability to move work forward through cross-functional partners you do not manage.
• Comfortable building from ambiguity and moving between strategy and hands-on work.
• Understanding of marketing and privacy regulation across countries.

Nice to have

• Experience in veterinary medicine
• Experience in healthcare
• Experience in marketplaces
• Experience in labor platforms
• Experience in international expansion

Benefits

• Accelerated growth & learning potential
• Stipends for home office setup, continuing education, and monthly wellness
• Comprehensive health benefits
• 401K (US)
• RRSPs and TFSAs (Canada)
• Unlimited Paid Time Off
• Paid Maternity/Paternity and reproductive care leave
• Gifts on your birthday & anniversary
• Opportunity for domestic travel

About the company

Roo is a veterinary staffing and careers platform that connects Vets, Techs, and Veterinary Assistants with practices. The platform empowers a network of over 30,000 veterinary professionals.