Senior Growth Marketing Manager (B2B - Hospitals)

The role

You will grow Roo's business with independent veterinary hospitals by owning the full growth funnel. You will shape growth strategy, manage the budget, and lead testing across the hospital journey.

What you will do

• Shape the hospital growth strategy with the GM and product
• Own the hospital growth budget and channel mix
• Manage B2B lead generation and account-based campaigns
• Execute direct-to-practice-manager acquisition through paid search and social
• Partner on conferences, industry events, and webinars
• Partner with sales and analytics on hospital targeting and lead scoring
• Set lead routing and handoff SLAs
• Own the CRO backlog, test roadmap, and first-fill playbook
• Develop and evaluate A/B tests and product experiments
• Run reactivation campaigns for dormant, churned, and unfilled-shift hospitals

Required qualifications

• Full-funnel growth experience in growth or performance marketing to small businesses
• Experience owning a budget and a channel mix
• Experience being held to outcomes like activation, first purchase or retained customers
• Hands-on with paid search and social, sponsorships, partnerships, referrals and direct mail
• Experience diagnosing why customers sign up and do not activate
• Experience working alongside a sales or account team on lead scoring, routing and handoffs
• Ability to allocate spend by geography
• Ability to design tests with real controls, set up attribution and holdouts, and pull and analyze data
• Ability to write clearly and credibly for busy practice owners and managers
• Ability to get alignment across sales, product, PMM, lifecycle, pricing and data without formal authority
• Ability to thrive in ambiguity and build programs from scratch
• AI fluency

Nice to have

• Experience in veterinary medicine
• Experience in healthcare
• Experience in marketplaces
• Experience in staffing
• Experience running account-based plays for high-priority accounts

Benefits

• Accelerated growth & learning potential
• Stipends for home office setup, continuing education, and monthly wellness
• Comprehensive health benefits
• 401K (US)
• Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) (Canada)
• Unlimited Paid Time Off
• Paid Maternity/Paternity and reproductive care leave
• Gifts on your birthday & anniversary
• Opportunity for domestic travel

About the company

Roo is a veterinary staffing and careers platform that connects veterinary professionals with animal hospitals. The company uses technology to help veterinary professionals achieve flexibility and help hospitals provide care.