Senior Brand & Integrated Marketing Manager

The role

You will lead major brand launches, integrated campaigns, and storytelling to build awareness and trust. You will manage brand research, agency relationships, and thought leadership programs for the veterinary staffing platform.

What you will do

• Lead Roo's biggest launches and company-level brand campaigns end-to-end
• Own Roo's brand campaign calendar and measurement standard
• Lead brand research and benchmarks to guide brand investment
• Turn industry moments into signature Roo moments
• Bring creative ideas and storytelling to every campaign
• Lead co-marketing campaigns with strategic partners
• Lead brand growth in new markets
• Own and track campaign and PR agency budgets
• Partner with PR agency on earned media, trade media, and sponsored content
• Build Roo's thought leadership program

Required qualifications

• Deep experience in integrated, brand, or campaign marketing
• Experience leading major multi-channel launches from strategy through measurement
• Experience bringing cross-functional teams together around a shared plan
• Experience managing PR agencies or earned-media programs
• Experience owning brand research, budgets, and agency relationships
• Strong storyteller with creative judgment
• Clear point of view on how to measure campaign success
• Thoughtful about where AI and emerging tools improve marketing work

Nice to have

• Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies

Benefits

• Accelerated growth & learning potential
• Stipends for home office setup, continuing education, and monthly wellness
• Comprehensive health benefits
• 401K (US)
• RRSPs and TFSAs (Canada)
• Unlimited Paid Time Off
• Paid Maternity/Paternity and reproductive care leave
• Gifts on your birthday & anniversary
• Opportunity for domestic travel

About the company

Roo is a veterinary staffing and careers platform that connects veterinary professionals with animal hospitals. The company uses technology to provide relief support, full-time hiring, and continuing education.