Senior Director, Product Growth

The role

You will own product growth by designing activation and expansion paths to keep contractors engaged. You will lead a cross-functional Growth team and work at the intersection of product, data, and go-to-market.

What you will do

• Orchestrate the hybrid motion with Sales
• Identify product signals to build sales playbooks
• Drive activation and expansion for new and existing contractors
• Grow self-serve revenue across transactional and subscription products
• Lead the Growth team including Engineering, Design, and Data Science
• Build a fast experimentation culture
• Own growth metrics that matter to leadership

Required qualifications

• 8 to 12+ years of product growth experience in B2B SaaS
• Real experience building a hybrid product-led and sales-led motion
• Strong activation and expansion instincts
• Experience working across both transactional and subscription revenue models
• Comfortable running experiments end to end
• Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR
• Experience with tools like Amplitude, HubSpot, and Snowflake or a comparable data warehouse
• Able to lead and develop cross-functional teams in an environment where everyone doesn’t work for you
• Clear communicator at every level
• Based in the US or Canada

Nice to have

• vertical SaaS is a strong plus
• Experience building or scaling an AI-powered product is a meaningful differentiator

Benefits

• 1st week of employment is mandatory PTO
• 1 Friday off per month
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer-paid benefits in the U.S.
• 100% employer-paid premiums for Extended Healthcare and Dental in Canada
• RRSP/401k match
• Generous Parental Leave policy
• Annual company retreat
• Learning and development opportunities
• Home office setup stipend
• Internet and phone allowance

About the company

Roofr is a startup that provides a CRM for contractors, including tools like aerial roof measurements and digital sales proposals. The company offers significant growth, equity, and the opportunity to make a real impact.