Senior Product Marketing Manager

The role

You will lead the GTM strategy and prospect acquisition for a new premium financial offering. You will build and execute outbound marketing channels and implement a CRM-integrated martech stack to optimize conversion paths.

What you will do

• Build and run outbound marketing including LinkedIn, email, and outreach
• Own free expert consultation and self-serve signup conversion paths
• Partner with product to lead qualification and routing to expert calendars
• Set strategy and brief execution for paid, brand, events, and owned channels
• Implement marketing technology integrated with a CRM
• Drive marketing execution against a confidential internal timeline
• Partner with central marketing, Concierge, growth, product, and legal/compliance
• Build and iterate marketing attribution and efficiency focusing on CAC:LTV

Required qualifications

• 6+ years of experience in B2B or B2B2C demand generation or growth marketing
• Hands-on experience building campaigns inside an existing stack
• Experience creating a marketing stack pairing outbound channels with a live conversion flow
• Experience marketing a sales-assisted product where the funnel leads to a live conversation
• Routine use of AI across marketing workflow
• Experience shipping outbound campaigns end-to-end
• Experience directing other teams or agencies on channels you do not produce yourself

Nice to have

• Experience in wealth management, private banking, Registered Investment Advisor (RIA), or a fintech-serving high-net-worth background
• Experience with compliance-reviewed marketing in a regulated financial services environment
• Experience planning small, high-touch VIP or executive events
• Depth in two or more areas of product marketing, growth/demand generation, and content/brand
• Comfort building and presenting a GTM perspective to senior leaders
• Experience with referral programs or partner-channel marketing

Benefits

• Performance driven compensation with multipliers for outsized impact
• Bonus programs
• Equity ownership
• 401(k) matching
• 100% paid health insurance for employees
• 90% coverage for dependents
• Access to the best AI tools on the market
• Continuous AI skill-building
• Lifestyle wallet for wellness, learning, and more
• Employer-paid life & disability insurance
• Fertility benefits
• Mental health benefits

About the company

Robinhood's mission is to democratize finance for all. The Customer Care Product team builds product experiences, automation, and human-assisted touchpoints to support customers.