Social Media Manager, Brand

The role

You will drive brand storytelling, social-first creative, and culture-defining activations across key platforms. This role involves managing social content strategy, leading brand campaigns, and spearheading social activations for Millennial and Gen Z audiences.

What you will do

• Own social content strategy across X, TikTok, Instagram, YouTube, and Reddit
• Lead social-first brand campaigns by partnering with Brand, Creative, and Product
• Spearhead social activations including cultural moments, stunts, creator collabs, and live events
• Translate social listening and performance data into creative strategy
• Ensure brand and activation content adheres to Content Standards and financial regulations
• Track platform algorithm shifts, emerging formats, and meme culture

Required qualifications

• 5+ years of experience in social media, brand marketing, or social-first creative roles
• Deep fluency in Millennial and Gen Z culture
• Experience partnering with brand, creative, and campaign teams
• Native understanding of platform nuances for X, TikTok, Instagram, and Reddit
• Exceptional written and creative communication skills
• Data-driven mindset to translate metrics into actionable strategy
• Ability to thrive in a highly regulated industry

Nice to have

• Experience at a fast-paced consumer tech, fintech, or culturally relevant brand

Benefits

• Performance driven compensation with multipliers
• Bonus programs
• Equity ownership
• 401(k) matching
• 100% paid health insurance for employees
• 90% coverage for dependents
• Access to the Robinhood Employee Fund
• Access to AI tools and continuous AI skill-building
• Lifestyle wallet for wellness and learning
• Employer-paid life & disability insurance
• Fertility benefits
• Mental health benefits

About the company

Robinhood's mission is to democratize finance for all. The company is a high-performing, fast-moving team with ethics at the center of everything they do.