Senior Product Manager, Paid Marketing

The role

You will lead growth initiatives including funnel optimization, subscription services, and custom landing page experiences. You will collaborate with engineering, design, and marketing teams to implement user acquisition journeys.

What you will do

• Define and execute product strategy for web funnels, SEO landing pages, and customer acquisition experiences.
• Collaborate with engineering, design, and growth marketing teams to design, build, and launch optimized conversion funnels.
• Leverage user attribution tracking and data analytics to identify drop-off points and implement conversion improvements.
• Design and launch cross-sell programs and campaigns to drive adoption of premium services and subscription offerings.

Required qualifications

• 4+ years of product management experience
• A highly technical or analytical educational background, such as a degree in Mathematics, Economics, Engineering, or a related quantitative discipline
• Proven track record of optimizing digital funnels, managing custom landing pages, and utilizing data-driven attribution models
• A strong bias for action
• A high level of personal ownership over outcomes
• The ability to make sound product decisions without perfect data

Nice to have

• experience in a fast-paced growth organization
• experience in a paid marketing growth team
• experience in a product-led growth team

Benefits

• Performance driven compensation with multipliers for outsized impact
• Bonus programs
• Equity ownership
• 401(k) matching
• 100% paid health insurance for employees
• 90% coverage for dependents
• Access to AI tools and continuous AI skill-building
• Lifestyle wallet for wellness and learning
• Employer-paid life & disability insurance
• Fertility benefits
• Mental health benefits
• Company holidays, paid time off, sick time, and parental leave

About the company

Robinhood's mission is to democratize finance for all. The Growth team focuses on optimizing web presence, funnel experiences, and custom landing pages to acquire and retain highly active customers.