Director of Product - Ads Performance

The role

You will lead the strategic development and execution of a performance based advertising platform. This role involves building an ad system for developers and brands to connect with audiences.

What you will do

• Guide the overall product strategy and roadmap for the performance based ad platform
• Spearhead the creation of new formats organic to the user experience
• Collaborate with engineering, DSA, and design teams to develop features
• Ensure high standards of advertising quality and innovation
• Own the product development life cycle from conception to post-launch optimization

Required qualifications

• 12+ years of progressive product management experience
• Familiar with data-driven digital marketing strategies focused on customer acquisition, retention and revenue growth
• Deep familiarity with performance based ad tech
• Proven track record of working with brands, agencies, and other media companies
• Profound understanding of measurement methodologies such as attribution, incrementality and media mix modeling
• Highly technical and capable of delving into product, platform, and implementation details
• Skilled in analyzing and applying complex metrics and advanced A/B testing methodologies
• Proficient in building detailed technical specifications and strategic wireframes

Benefits

• Equity compensation
• Benefits as described on this page

Before you apply

• The company may not be able to employ candidates who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time

About the company

Roblox is building tools and a platform that empower a global community of developers and creators to bring immersive digital experiences to life. The company aims to connect a billion people with optimism and civility.