Marketing Manager, Southeast Asia

The role

You will manage marketing engagement across Southeast Asia by designing and executing a comprehensive GTM strategy. You will oversee localized content, lead product launches, and build community through influencer partnerships and events.

What you will do

• Design a scalable marketing framework for Southeast Asian markets
• Oversee the transcreation and localization of marketing assets
• Lead product launches across Southeast Asia
• Build community through influencer partnerships and localized social media channels
• Work with legal and policy teams to navigate regulatory landscapes
• Develop locally relevant events and community initiatives
• Build and develop partnerships with brands, NGOs, and platforms

Required qualifications

• 8+ years of marketing experience with a deep, pan-regional focus across Southeast Asia
• Proven ability to operate autonomously within a strategic framework
• Absolute professional fluency in English
• Experience managing marketing efforts in highly fragmented environments
• 5+ years in Consumer Tech
• Deep understanding of the Southeast Asian consumer journey
• Proven ability to advocate for regional needs to a global HQ
• Data-driven test and learn mentality

Nice to have

• Ability to understand, speak, or review content in Bahasa Indonesia, Filipino/Tagalog, Bahasa Malaysia, and/or Vietnamese

About the company

Roblox is building tools and a platform that empower a global community of developers and creators to bring immersive digital experiences to life. The company aims to connect a billion people with optimism and civility.