Influencer Marketing Coordinator

The role

You will support Roblox influencer content creation in Spanish-speaking regions and build new relationships with local influencers. You will work with the Head of Influencer marketing on strategic planning and execution of local marketing campaigns.

What you will do

• Work with the Head of Influencer marketing in the strategic planning and execution of local marketing campaigns for Roblox & local influencers
• Reach out, build connections, participate in community events with influencers
• Manage relationships with top global Roblox influencers
• Provide proactive and reactive guidance and support at the individual and group levels
• Track performance of Influencer programs

Required qualifications

• Bachelor's Degree
• 4+ years of experience in marketing
• Native Spanish skill
• Deep understanding of regional cultural nuances, slang, and digital trends across key tier-1 LATAM markets
• An operational mindset - detail and process oriented
• Knowledge of local social media/channels
• Plugged into local culture and social media
• Experience working with content creators/influencers in a brand/brand campaign capacity
• Fluent English skill
• Strong analytical and problem-solving abilities

Nice to have

• Bachelor's Degree preferably in Marketing, Advertising, Management or Business Administration
• Ideally with experience working on social media campaigns and influencer activations

About the company

Roblox is building tools and a platform that empower a global community of developers and creators to bring any experience to life. The company's mission is to connect a billion people with optimism and civility.