Operations Manager, Influencer Marketing

San Mateo, CA, United States. Posted a month ago

The role

You will build and scale the operational infrastructure for a global influencer program. This includes managing CRM systems, developing global playbooks, and partnering with cross-functional teams to streamline workflows.

What you will do

Design and manage operational infrastructure for a global influencer program
Partner with web systems team to manage creator facing portals and back-end systems
Build scalable workflows in CRM for sourcing, contracting, onboarding, and reporting
Define and maintain program standards, SLAs, and intake processes
Partner with legal and finance to streamline contracting and payment operations
Develop and maintain global playbooks for influencer program management
Localize frameworks for regional teams
Establish best practices for new program verticals
Lead the buildout of a centralized influencer CRM and creator-facing portal
Build, evaluate, implement, and own influencer marketing technology

Required qualifications

8-10 years of experience in influencer marketing, creator partnerships, or a closely related field
At least 2 years in a role focused on operations, program management, or marketing technology
Exceptional project management skills
Demonstrated experience building or significantly improving influencer marketing infrastructure
Comfort operating across global markets and working with regional teams
Strong analytical skills
Clear, concise communicator
Familiarity with influencer contract structures, FTC guidelines, and international compliance considerations
Background in or exposure to marketing analytics, business intelligence tools, or data pipeline basics

Nice to have

Experience in gaming, entertainment, or consumer tech
Experience supporting large-scale live events or product launches with influencer programming components

Benefits

Equity compensation
Benefits as described on this page

Before you apply

Company may not be able to employ candidates who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time

About the company

Roblox is building tools and a platform that empower a global community of developers and creators to bring immersive digital experiences to life. The company aims to connect a billion people with optimism and civility.