Integrated Marketing Manager (Short Term)

The role

You will lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnership activations, and influencer-led programs. You will manage agency partners and develop integrated marketing plans across multiple channels.

What you will do

• Lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnership activations, Creator Showdown and game activations, and influencer-led programs
• Manage agency and vendor partners for creative and asset production
• Develop and manage integrated marketing plans across social, paid, live content, influencer and owned channels
• Partner with Product Marketing to bring launches to market
• Define success metrics, report on campaign results, and use insights to refine messaging, creative and channel strategy

Required qualifications

• 8+ years of integrated marketing experience
• Strong understanding of the gaming ecosystem, including live service games, UGC platforms and creator-driven economies
• Experience working with creators and influencers, including partnership management and content briefs
• Experience leading cross-channel campaigns across social, video, paid media, live content and events in multiple markets
• Strong storytelling, organizational and project management skills

Nice to have

• experience running large events or tentpole moments
• the ability to ramp quickly in a temporary role

Before you apply

• The Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time

About the company

Roblox is building tools and a platform that empower a global community of developers and creators to bring any experience to life. The company aims to connect a billion people with optimism and civility.