Senior Product Manager, Advertising – Exchange Optimization

The role

This person will lead exchange optimization initiatives within Roku's advertising platform to drive programmatic CTV innovation. They will own the strategy and execution for how the exchange delivers outcomes for advertisers and maximizes revenue.

What you will do

• Partner with data science and engineering teams to design, test, and maintain algorithms for dynamic price floor optimization
• Develop traffic shaping strategies to balance latency, timeout rates, and win-rate economics
• Build and iterate on auction mechanics including pricing dynamics, pod optimization, and floor personalization
• Own experimentation execution for pricing and routing changes
• Analyze the impact of various bid request signals on advertiser and exchange outcomes
• Model and forecast supply and demand elasticity by inventory segment
• Partner with engineering to productionize optimization models into production systems
• Monitor exchange health metrics such as QPS, timeout rates, win rate, revenue per mille, and bid density
• Collaborate with demand partner teams to translate business goals into algorithmic constraints
• Stay current on programmatic and CTV ecosystem shifts

Required qualifications

• 6+ years of product management experience
• At least 3 years at an RTB-enabled ad tech company such as a large publisher operating a scaled exchange, SSP, or DSP
• Deep understanding of real-time bidding and exchange dynamics
• Strong understanding of advertiser and agency dynamics
• Experience deploying ML-driven optimization models at scale in an RTB environment
• Strong statistical analysis and data interpretation skills
• Ability to design and evaluate experiments
• Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders
• Strong written and verbal communication skills
• Strategic thinking combined with strong execution skills
• Bachelor's degree or equivalent experience in a quantitative or technical field

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off
• Mental health and financial wellness support and resources
• Healthcare (medical, dental, and vision)
• Commuter options
• Retirement options (401(k)/pension)

About the company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. The company connects consumers to content, enables publishers to monetize audiences, and provides advertisers with capabilities to engage consumers.