Senior Product Manager, Creative and Generative AI

New York, New York. Posted a month ago

The role

You will lead generative AI and creative products for the advertising business. You will own a portfolio of AI-powered tools that help advertisers create, adapt, and enhance TV ad creative.

What you will do

Own the strategy, roadmap, and outcomes for the AI creative portfolio
Take products from early access to broad availability
Identify and launch new AI creative products through discovery and prototyping
Define quality for AI-generated creative and build human-in-the-loop workflows
Make build-versus-reuse decisions across a shared generative AI platform
Partner with ad sales and marketing on go-to-market, packaging, and pricing
Work with legal on rights, intellectual property, and responsible AI
Use data from funnel events and campaign results to decide what to build next

Required qualifications

Significant product management experience, including shipping and scaling platform products
Hands-on experience bringing generative AI or ML-powered products to market
Ability to take a product from beta to general availability
Experience scoping workflows that blend automation with human review
Data-driven decision making
Strong communication and influence skills across distributed teams
Bachelor's degree or equivalent practical experience

Nice to have

Background in advertising technology, especially CTV, video, or creative management platforms
Experience with creative tools, design systems, or content production workflows
Familiarity with generative video and image models and the vendor landscape
Experience with self-serve advertiser products
Exposure to agentic or conversational AI experiences
Experience working with media and entertainment advertisers or publishers

Benefits

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Mental health and financial wellness support
Medical, dental, and vision
Commuter options
Retirement options (401(k)/pension)

About the company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. The company connects consumers to content and enables content publishers to build and monetize audiences.