Creative Director, Filmmaker for Brand Storytelling

The role

The Creative Director/Filmmaker leads the concept, development, and production of Roku-produced brand commercials, video idents, and brand films. This role guides creative vision from pitch through post-production using live-action, animation, and AI-assisted workflows.

What you will do

• Lead end-to-end creative development of brand commercials, video idents, and experience videos
• Define creative point of view including story, tone, visual language, and craft standards
• Write, develop, or collaborate on scripts, treatments, storyboards, and production plans
• Direct creative process across live-action, animation, visual effects, and AI-assisted video
• Lead an in-house production model using AI-assisted and agentic workflows
• Collaborate with Brand Strategy, Copy, Marketing, Product, Devices, and Advertising partners
• Present concepts and creative recommendations to senior stakeholders
• Champion a culture of experimentation, candor, generosity, humor, and creative excellence
• Build and maintain relationships with external creative, production, talent, and finishing partners
• Establish and evolve a portfolio of Roku brand storytelling for global markets

Required qualifications

• 10+ years of experience as a video creative director, filmmaker, director, or equivalent creative leader
• Strong portfolio demonstrating excellence in commercial filmmaking and visual storytelling
• Ability to develop an idea from a brief into a concept and carry it through all production workflows
• Exceptional visual storytelling skills in composition, camera, performance, pacing, and sound
• Experience creating comedy-driven work
• Experience leading multidisciplinary teams of producers, editors, animators, designers, writers, and technical artists
• Ability to give clear, actionable feedback
• Comfort working in an evolving, AI-assisted production environment
• Sound judgment around the responsible use of AI
• Excellent communication and presentation skills
• Collaborative leadership style
• Bachelor's and/or master's degree in film, communications, design, or a related field—or equivalent practical experience

Nice to have

• Experience with AI-assisted video tools, virtual production, procedural workflows, or AI-assisted editorial, animation, and visual effects
• Experience developing global brand work and adapting stories across markets, formats, and cultural contexts
• A strong understanding of the streaming ecosystem

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off
• Mental health and financial wellness support and resources
• Healthcare (medical, dental, and vision)
• Accident insurance
• Commuter benefits
• Retirement options (401(k)/pension)

About the company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. The company connects consumers to content, enables publishers to monetize audiences, and provides advertisers with engagement capabilities.