Senior Product Manager, Brand Outcomes, Video and Native Advertising

The role

You will own the product roadmap for brand outcome products across in-stream video and native ads. You will build cross-surface campaign experiences, optimization models, and measurement tools to track reach, awareness, and brand lift.

What you will do

• Own the roadmap for products that let advertisers buy impressions across in-stream video and native
• Define metrics that connect impressions to outcomes like cost per incremental reach and lift per dollar
• Define how one campaign plans, paces and caps frequency across video and native
• Work with data science and engineering to define models for incremental reach, predicted lift, relevance and frequency
• Build holdouts and brand lift polls into campaigns by default
• Own how Roku data works with third-party measurement partners
• Work with the performance video product team to connect brand exposure to later conversions
• Work with engineering, data science, sales, research and operations

Required qualifications

• 5+ years of product management experience, including complex or platform-scale products
• Experience with brand or upper-funnel measurement, such as brand lift, reach and frequency, incrementality testing, marketing mix modeling or attention metrics
• Experience building ad products that combine targeting, measurement and optimization
• Working understanding of how ML models are trained and evaluated
• Experience with ad products on more than one surface or format, such as video, native, display or feeds
• Familiarity with third-party measurement partners and how agencies evaluate brand campaigns
• A record of shipping products in ambiguous areas and showing the results in numbers

Nice to have

• Connected TV or premium video experience preferred

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off
• Mental health and financial wellness support and resources
• Healthcare (medical, dental, and vision)
• Commuter options
• Retirement options (401(k)/pension)

About the company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. The company connects consumers to content, enables publishers to monetize audiences, and provides advertisers with capabilities to engage consumers.