Senior Manager, Marketing Analytics

The role

The Senior Manager, Marketing Analytics leads a global team of analysts, data scientists, and BI engineers. This person measures how marketing influences business results across ecommerce, retail, subscriptions, and advertising-supported video on demand. The role sets team strategy and guides how Roku measures the impact of brand, performance, and lifecycle marketing.

What you will do

• Lead and develop a team of data scientists, analytics engineers, and managers
• Own the Marketing Analytics roadmap
• Partner with senior Marketing, Finance, and business leaders
• Establish and improve incrementality testing and media mix modeling
• Guide the design, execution, and analysis of experiments
• Apply causal inference methods when randomized testing isn't feasible
• Turn measurement findings into recommendations
• Oversee marketing-focused analysis of retail and DTC performance
• Guide analytics engineering work
• Communicate findings and recommendations to executives

Required qualifications

• 10+ years of relevant experience in marketing analytics, data science, or a closely related field
• 5+ years of experience leading analytics or data science teams
• Experience managing and developing managers
• Deep expertise in marketing effectiveness measurement, including incrementality testing and media mix modeling
• Strong grounding in statistics, experimental design, and causal inference
• Hands-on proficiency in SQL and Python or R
• Experience working with analytics engineers and data engineering partners
• Experience translating complex findings into clear recommendations and influencing senior stakeholders
• Experience leading distributed teams and collaborating across functions, regions, and time zones

Nice to have

• show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact

Benefits

• health insurance
• equity awards
• life insurance
• disability benefits
• parental leave
• wellness benefits
• paid time off
• mental health and financial wellness support and resources
• medical, dental, and vision
• accident, commuter, and retirement options (401(k)/pension)

About the company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. The company connects consumers to content, enables content publishers to monetize audiences, and provides advertisers with engagement capabilities.