Director of Product Marketing

The role

The Head of Product Marketing will lead Core and Field Product Marketing teams to drive pipeline, adoption, and commercial growth. They will use market intelligence to influence product strategy and lead go-to-market strategies for new products.

What you will do

• Lead and develop Core and Field Product Marketing teams.
• Build a continuous market intelligence system.
• Define segmentation, ideal customer profiles, buyer personas, and competitive landscape.
• Develop differentiated positioning, messaging, and market points of view.
• Serve as the voice of the market during the new product introduction process.
• Lead go-to-market and adoption strategy for new products and capabilities.
• Partner with Customer Success, T&I, Pricing and Product to interpret usage and feedback.
• Equip Sales, Demand Generation, Corporate Marketing, and Customer Success with messaging and tools.
• Measure PMM impact through pipeline, launch performance, win rates, and revenue outcomes.

Required qualifications

• Deep product marketing expertise across market insight, segmentation, positioning, messaging, launches, enablement, competitive intelligence, pricing, packaging, and adoption.
• Experience leading and developing high-performing core and Field Product Marketing teams.
• Strong instinct to stay close to the market and product through customer, prospect, renewal, and sales calls.
• Strong command of qualitative and quantitative research.
• Experience building repeatable systems that turn market signals into commercial decisions.
• Strong understanding of the new product introduction process.
• A track record of bringing products to market successfully and driving pipeline, adoption, and revenue impact.
• Exceptional ability to translate complex products and market dynamics into simple narratives.
• Strong commercial judgment and understanding of buyer decision-making.
• Exceptional product demonstration skills.
• The ability to influence Product, Sales, Customer Success, T&I, Finance, and Marketing.
• Strong analytical curiosity and operating discipline.

Benefits

• Competitive compensation and benefits

About the company

ROLLER is a global SaaS company operating in over 30 countries for the leisure and attractions industry. The team consists of over 300 people working to solve complex problems across ticketing, point of sale, and digital waivers.