Digital Ad Trafficker

The role

The Digital Ad Trafficker executes, manages, and optimizes digital advertising campaigns across various paid media platforms. This person monitors acquisition KPIs, runs A/B tests, and delivers performance reporting to support media investment.

What you will do

• Implement, manage, and optimize digital advertising campaigns across multiple platforms.
• Set up Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns.
• Manage audiences, remarketing, budgets, conversions, and events.
• Monitor and optimize key performance indicators on a daily basis.
• Design and execute A/B tests on ads, audiences, targeting, creatives, and landing pages.
• Configure, validate, and monitor campaign tracking through various tools.
• Prepare periodic performance reports and dashboards.

Required qualifications

• Graduate degree in Marketing, Digital Marketing, or related fields.
• 2+ years of experience in roles related to Paid Media, Digital Trafficking, Performance Marketing, or Digital Advertising.
• Experience managing campaigns in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, and Apple Search Ads.
• Experience managing Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns.
• Knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio.
• Intermediate to advanced command of Excel or Google Sheets for data analysis and reporting.
• Experience building dashboards and interpreting metrics to support decision-making.
• Experience working with automation tools, dashboards, or data connectors such as Supermetrics, Looker Studio, or similar.
• Analytical skills to identify optimization opportunities.
• Ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Ability to work collaboratively with cross-functional teams and manage responsibilities autonomously.
• English proficiency at a B1 level.

Nice to have

• Knowledge of Google Play Console and App Store Connect.
• Knowledge of programmatic advertising platforms such as Google Display & Video 360 (DV360) or similar.
• Experience in the video gaming, sports betting, digital entertainment, technology, or mobile app industries.
• Interest or experience in the sports industry.

Benefits

• Comprehensive compensation
• Work-life balance initiatives
• Autonomy
• Creativity
• Growth
• Top-notch professionals
• People-oriented environment and supportive atmosphere

Before you apply

• Rush Street Interactive uses AI-assisted tools at select stages of the hiring process.
• The company may verify background, personal information, work experience, and professional experience.

About the company

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, operating brands like BetRivers.com, PlaySugarHouse.com, and RushBet.co.