Senior Associate, Paid Media

The role

The Senior Associate, Paid Media will own paid media programs end to end for pharma and health brands. You will manage strategy, execution, and results primarily on Meta and Google.

What you will do

• Own paid media programs end to end from launch planning through delivery and results.
• Develop targeting and audience strategies for condition-specific programs.
• Lead creative and messaging tests.
• Monitor performance and make optimization decisions.
• Manage budgets and monthly cost forecasts.
• Deliver performance readouts and recommendations to internal stakeholders.
• Partner with cross-functional teams to launch programs and resolve challenges.
• Mentor and support junior team members.
• Lead tests of new channels, automation and AI-assisted workflows.

Required qualifications

• Bachelor’s degree in Marketing, Advertising, Business or a related field, or equivalent experience.
• 3–5 years of hands-on paid media experience, owning campaigns end to end.
• Proven track record of managing campaigns and budgets against delivery or revenue goals.
• In-depth knowledge of Meta Ads Manager and/or Google Ads, including testing, targeting and optimization strategy.
• Strong analytical skills.
• Excellent project management and organization.
• Advanced Excel/Google Sheets skills (complex formulas, pivot tables, pacing and forecast models).
• Ability to work collaboratively with cross-functional and partner-facing teams.
• Strong written and verbal communication skills.

Nice to have

• Experience in health, pharma or publisher-side media.
• SQL or experience working with large datasets (e.g., Databricks).
• Forecasting or P&L exposure (margin, cost planning).
• Experience mentoring or training junior team members.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans

Before you apply

• We do not provide visa sponsorship for this role at this time.

About the company

RVO Health is a health technology company created through a joint venture between Red Ventures and UnitedHealth Group’s Optum. It includes brands such as Healthline, Healthgrades, Fullspan Health, Medical News Today, and Optum Perks.