Paid Media Associate

Charlotte, North Carolina, United States. Posted 14 days ago

The role

You will manage paid campaigns on Meta and Google to drive traffic to sponsored health content. You will monitor performance, manage budgets, and collaborate with various internal teams to meet delivery goals.

What you will do

Plan, launch and optimize paid campaigns on Meta and Google
Use audience, targeting and creative testing to reach target audiences
Collaborate with Ad Operations, Site Marketing, Newsletter, Product Marketing and Performance teams
Monitor pacing and performance daily and recommend optimizations
Manage campaign budgets against delivery goals
Support pacing reports, monthly cost forecasts and performance readouts
Stay current on paid media platforms, privacy changes and emerging channels

Required qualifications

Bachelor’s degree in Marketing, Advertising, Business or a related field, or equivalent experience
1–3 years of experience in paid media or digital marketing
Hands-on experience with Meta Ads Manager and/or Google Ads
Strong analytical skills
Excellent attention to detail and organization
Proficiency in Excel/Google Sheets
Ability to work collaboratively across teams
Strong written and verbal communication skills

Nice to have

Experience in health, pharma or publisher-side media
Basic SQL or experience working with large datasets (e.g., Databricks)
Familiarity with automation tools (e.g., Hightouch) or AI-assisted workflows

Benefits

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Pharmacy Benefits
Income Protection Plans
Pet Services Plans

Before you apply

We do not provide visa sponsorship for this role at this time

About the company

RVO Health is a health technology company created through a joint venture between Red Ventures and UnitedHealth Group’s Optum. It includes brands such as Healthline, Healthgrades, Fullspan Health, Medical News Today, and Optum Perks.