Manager, Digital Marketing Operations

The role

This role manages CRM operations across email and SMS. You will build and monitor campaigns in Braze and Twilio, manage creative development processes, and schedule social media content.

What you will do

• Build, schedule, and monitor email and SMS campaigns in Braze and Twilio.
• Manage email and SMS vendor relationships.
• Track and report email and SMS performance.
• Protect data quality in the marketing database.
• Manage the creative development process from request to launch.
• Maintain an intake and prioritization system for creative work.
• Schedule and manage social campaigns in Hootsuite and Later.
• Provide coordinator support to the Digital team.
• Review workflows and partner with internal AI resources to automate steps.
• Use performance data and AI assisted analysis to improve segmentation and messaging.

Required qualifications

• Bachelor’s degree, or an equivalent combination of education and experience.
• 5+ years of digital marketing experience with a background in email and SMS marketing.
• Hands-on experience with marketing automation, ESP, and SMS tools.
• Working knowledge of HTML and CSS for building email campaigns.
• Experience managing workflows, timelines, and approvals across creative and cross functional teams.
• Strong analytical skills, including Excel, with experience in reporting and data analysis.
• Experience managing vendors and budgets.
• A curious, hands-on approach to AI and automation, with willingness to learn new tools and change how work gets done.
• Excellent verbal and written communication skills.

Nice to have

• Braze and Twilio strongly preferred.
• Experience with a project management tool such as Asana.
• Experience with social scheduling tools such as Hootsuite and Later preferred.
• Tableau preferred.

About the company

rxsense is a healthcare technology company that provides platforms and solutions to improve the management and access of cost-effective pharmacy benefits.